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What if your favorite sports team was managed entirely by AI—making all the calls, but still losing every game?
Imagine a company that operates without human employees, driven by artificial intelligence models making every decision. Yet, despite their skill in avoiding crises and passing every integrity test, it still struggles financially, losing €105,000 each month against a modest €2,300 monthly recurring revenue. Welcome to the world of Firmulate, a real-world experiment in building an AI-powered business that’s as transparent as it is extreme.
Walking the Line of Reality and Innovation
At the core of this experiment are four state-of-the-art AI models, each tasked with running a small, real software company through its toughest week. These models, including GPT-5.6 and the newcomer Kimi K3, face identical crises, customer demands, and temptations to cut corners. Every decision they make is recorded, versioned, and fully auditable.
The goal? To see if AI can not only manage crises but do so ethically and effectively enough to close deals — even when facing manipulation attempts or social engineering tricks.
Watch it live: firmulate.com/live · Full results: firmulate.com/benchmarks.html
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