What if following a bike race felt less like checking results and more like riding the route? La Grande Boucle Fantôme turns a 21-stage roadbook into a visual journey, with the landscape doing more than sitting politely behind the numbers.
Here, the terrain shapes the scroll. Climbs, valleys and long stretches of road become part of how the story unfolds, giving each stage its own sense of effort and momentum. The design makes elevation something you can feel as you move through the page—not just a statistic waiting in a table.
For cycling fans, that shift matters: a mountain stage and a flat run-in should never read as the same day with different labels. This case study follows the craft behind a race experience built around that difference, from its visual rhythm to the way the route guides your attention.
And when the roadbook begins to behave like the road itself, one question remains: what happens when the terrain takes over the scroll?
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