TL;DR
Bayada has named Melanie Sponholz, previously its deputy compliance officer, as chief compliance officer. Comfort Keepers has appointed Jessie Brumbach, a former marketing executive at Honor and Home Instead, as chief marketing officer. The source report also lists leadership changes at other home care organizations, but provides limited details on some appointments.
Bayada Home Health Care has named Melanie Sponholz its new chief compliance officer, and Comfort Keepers has appointed Jessie Brumbach as chief marketing officer, according to an October report by Home Health Care News. The appointments put new executives in charge of compliance at Bayada and marketing and communications at Comfort Keepers, two U.S. providers serving older adults and other people receiving care at home.
Sponholz previously served as Bayada’s deputy compliance officer, according to the report, which cited a post on her LinkedIn profile. Before joining Bayada, she taught as an adjunct professor at Fordham University’s School of Law. Her earlier roles included chief compliance officer at private equity firm Waud Capital and home infusion therapy company BioScrip, the report said.
Bayada is based in Pennsauken Township, New Jersey, and provides home health, personal care, companion care, private duty nursing and other health services across 22 states. The report did not provide a start date for Sponholz’s new role or describe any specific changes to the company’s compliance program.
Brumbach will oversee Comfort Keepers’ integrated marketing and communications strategies, support its franchise network and oversee growth strategies, according to the report. She previously served as chief marketing officer at home care technology company Honor and at Home Instead. Honor acquired Home Instead in 2021.
Comfort Keepers, based in Irvine, California, offers in-home personal, companion and specialty care for older adults through 600 locations in the United States and Canada, according to the report. CEO Natalie Black described Brumbach’s background as combining senior care expertise, franchise marketing experience and an understanding of brand-building around people.
The report also described leadership moves elsewhere in the sector. VNS Health promoted Thomas Cocozza to senior vice president of personal care; he most recently served as vice president of operations from 2024 to 2026. The Home Care Association of America named Damon Terzaghi vice president of public policy, with a focus on Medicaid and home- and community-based services policy.
HomeWell Care Services named Leslie Poteet executive vice president of franchise operations as it plans to grow beyond 160 active locations, the report said. Touching Hearts at Home appointed Catia Morgan as senior franchise business coach. Ennoble Care named Marc Hudak chief managed care officer and president of health plans, and Ashley Lunkenheimer chief compliance officer and general counsel; the supplied report excerpt did not include further details about those appointments.
Leadership Shifts Across Home Care
The two appointments affect different functions at organizations operating in a sector where care delivery depends on both regulatory compliance and strong local networks. Bayada’s chief compliance officer role sits within a provider offering multiple kinds of health and personal care across 22 states. Comfort Keepers’ marketing chief will oversee communications and support a franchise system with hundreds of locations.
The announcements also point to a broader pattern in the report: home care organizations are filling senior roles in compliance, operations, policy and marketing. For workers, franchise owners, clients and families, those leaders can influence how companies communicate services, support local operators and handle oversight. The source does not report changes to care availability, pricing, staffing or service quality tied to these appointments, so their practical effects on clients are not yet established.
Executives Bring Sector Experience
The reported appointments draw on experience from within and outside home care. Sponholz had already worked as Bayada’s deputy compliance officer before being named to the top compliance post. Her prior compliance leadership at Waud Capital and BioScrip adds experience in investment and health-care settings, while her Fordham teaching role was in law.
Brumbach’s previous CMO positions at Honor and Home Instead connect her background to both home care services and technology. Honor’s 2021 acquisition of Home Instead brought the two companies together, according to the report. Comfort Keepers’ stated remit for Brumbach includes marketing, communications, franchise support and growth, rather than only brand promotion.
The additional personnel changes provide industry context, but the source offers varying levels of detail. It specifies Terzaghi’s policy remit and Poteet’s franchise operations focus, while the available Ennoble Care item ends before describing Hudak’s responsibilities. The appointments should not be treated as evidence of a coordinated industry-wide change or of any particular business outcome.
““I’ve been with VNS Health in the personal care business since May of 2005, in a variety of roles.””
— Thomas Cocozza, in a LinkedIn post cited by Home Health Care News
Role Details Still Limited
The report confirms the appointments but does not state when Sponholz or Brumbach started, whether either role is newly created, or whether the companies plan changes to their teams or strategies. Bayada’s report of Sponholz’s appointment is based on her LinkedIn profile; the supplied material includes no direct comment from Bayada about the change.
Comfort Keepers’ CEO provided a statement about Brumbach, but the report does not set out specific marketing targets, franchise initiatives or timelines. It also does not connect either appointment to a change in services for clients. The excerpt’s Ennoble Care item is incomplete, leaving the scope of Hudak’s position and other details unknown.
Companies’ Priorities Ahead
The next developments to watch are any company announcements explaining how the new executives will carry out their responsibilities. Bayada has not, in the supplied material, outlined compliance priorities or a timeline for Sponholz’s work. Comfort Keepers has identified Brumbach’s broad areas of responsibility, but has not announced specific campaigns, growth targets or franchise changes.
Further reporting or company statements may clarify start dates, near-term priorities and whether the appointments lead to operational changes. Until then, the confirmed development is the leadership news itself, alongside the additional appointments reported at other home care organizations.
Key Questions
Who is Bayada’s new chief compliance officer?
Melanie Sponholz has been named Bayada Home Health Care’s chief compliance officer. She previously served as the company’s deputy compliance officer, according to Home Health Care News.
Who is Comfort Keepers’ new chief marketing officer?
Jessie Brumbach has joined Comfort Keepers as chief marketing officer. Her remit includes integrated marketing and communications, franchise support and growth strategies.
What experience does Brumbach bring to Comfort Keepers?
Brumbach previously served as chief marketing officer at Honor and Home Instead. Honor acquired Home Instead in 2021, according to the report.
Did the report announce changes to care services?
No service changes were reported. The source describes executive appointments and does not say they have altered care availability, prices or service quality.
What other home care leadership changes were reported?
The report also lists appointments or promotions at VNS Health, the Home Care Association of America, HomeWell Care Services, Touching Hearts at Home and Ennoble Care.
Source: rss
