TL;DR
Onelife Fitness plans to open a $24 million, two-story gym at Richmond’s Midtown64 development in 2028, marking the company’s entry into Virginia’s capital. The club is described as the first of several planned Richmond locations, but the company has not announced sites or timelines for the others.
Onelife Fitness plans to open a $24 million gym at Richmond’s Midtown64 development in 2028, bringing the company into Virginia’s capital for the first time. The proposed two-story, 65,000-square-foot club is described as the first of several locations planned for Richmond, though details of the additional sites have not been disclosed.
The planned Onelife Fitness Midtown64 club will be part of a $500 million mixed-use development at the intersection of Interstate 64 and West Broad Street. Midtown64 is expected to include retail and entertainment businesses, offices, apartments, townhomes and a hotel. Onelife’s gym will anchor the development’s retail and entertainment offerings alongside tenants including Trader Joe’s, according to Athletech News.
The club’s announced features include strength and cardio areas, a 3,000-square-foot outdoor workout space, an indoor saltwater pool and studios for reformer Pilates, boxing, cycling and group fitness. Planned wellness amenities include red light therapy, HydroMassage and Normatec compression, as well as a cold plunge, hot tub and saunas. A kids club is also planned. These are features announced for the proposed facility; final operating details have not been reported.
Onelife has not announced membership prices, construction milestones or an exact opening date beyond the 2028 target. The company also has not identified where its other planned Richmond clubs would be or when they might open.
Onelife Enters the Richmond Market
The project would add a new fitness operator to Richmond’s market and extend Onelife’s presence in Virginia beyond Northern Virginia and Hampton Roads, where it already operates. The company’s entry may give local residents another option for gyms and group classes, but pricing and membership terms have not been announced, so comparisons with existing providers are not yet possible.
The location also connects the gym to a large mixed-use development that is planned to bring housing, offices, hospitality and retail to the Midtown64 site. For residents and workers in the area, the proposed club could become one part of a broader set of services and activities. The project’s practical effect will depend on construction, the opening schedule and the final mix of amenities and tenants.
For Onelife, Richmond is a new major market in a broader East Coast expansion. Athletech News reports that the company has more than 76 locations open or in development across the East Coast. That total includes facilities at different stages, rather than only currently operating clubs.
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A New Market in Onelife’s Expansion
Onelife Fitness has established a presence in Northern Virginia and the Hampton Roads region but had not entered Richmond, according to the report. The Richmond announcement follows other company growth plans that combine new club development with acquisitions. In September, Onelife acquired two Phaze 3 Fitness clubs in Huntsville and Madison, Alabama, bringing its Alabama footprint to five locations open or in development, Athletech News reported.
The company is also planning a flagship fitness and wellness facility at Tysons Galleria in McLean, Virginia, with an opening targeted for late 2027 in a former Saks Fifth Avenue space. The report says further openings are planned in Maryland and Northern Virginia, while Onelife has recently expanded in North Carolina, Georgia and Alabama. Richmond would extend that network into a market where the company has not previously operated.
Onelife is backed by 26North, an investment firm led by Washington Commanders owner Josh Harris. The company describes its approach as combining accessible membership pricing with premium amenities and boutique-style programming. The Richmond facility’s announced mix of pool, recovery services and studios reflects that model, but its local prices remain unknown.
““Virginia is where Onelife Fitness started – it’s our home today and always.””
— Onelife Fitness CEO Ori Gorfine
Richmond Sites and Opening Details
The 2028 opening date is a target; no exact date or detailed construction schedule has been provided in the source report. It is not clear when work will begin, whether the project’s timeline could change, or when the club will begin taking memberships.
Onelife has not released the locations or opening schedules for the additional Richmond clubs it says are planned. The company also has not published local membership prices, class schedules, staffing plans or final operating details for Midtown64. Those details will determine how the proposed facility serves the market and how it compares with other gyms in the area.
Construction and Local Plans
The next milestones to watch are updates on construction at Midtown64 and confirmation of the club’s opening schedule as the 2028 target approaches. Onelife may also provide more information about membership options, programming and facility operations, although no dates for those announcements have been stated.
Residents will need further company announcements to learn where the additional Richmond clubs are planned and whether they will follow the Midtown64 opening. Until those details are released, the confirmed development is one proposed club with a stated 2028 target, alongside Onelife’s broader plan to expand in the city.
Key Questions
Where will Onelife Fitness open its first Richmond club?
The planned club will be at Midtown64, a mixed-use development at Interstate 64 and West Broad Street.
When is the Richmond gym expected to open?
Onelife’s current target is 2028. An exact opening date and construction schedule have not been announced.
What amenities are planned for the club?
Announced plans include strength and cardio areas, an outdoor workout space, an indoor saltwater pool, studios for several classes, recovery services, a cold plunge, hot tub, saunas and a kids club. Final operating details are not yet available.
Will Onelife open more gyms in Richmond?
The Midtown64 facility is described as the first of several planned Richmond clubs. Onelife has not named other locations or given opening timelines for them.
Have membership prices been announced?
No. The CEO described the company’s services as offered at affordable rates, but Richmond membership prices have not been disclosed.
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