What if a sports website behaved less like a scoreboard and more like the event itself? For Auric Cup XXXVII, the design team set out to make regatta conditions felt on screen—using a site-wide wind field as the signature technique, not just another visual flourish.
That idea shapes a race-control experience with atmosphere and purpose: a place where the energy of the competition meets the practical demands of following it. The design guide traces how a single environmental concept can steer the whole interface, and how a system built around motion can still help fans find their way.
For sports and recreation brands, the case offers a useful question: how can a digital experience capture the character of a live event without getting in the way of the action? Explore the full Auric Cup case study to see how the wind was made to work across the design—and where the most unexpected gust came from.
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